Personal training, sports recovery, and virtual performance programmes — designed for every body, every goal, every timezone. Welcome to The Lift Co.
Select your body type, goal, and where you train. Your personalised programme is waiting.
12-week progressive overload programme with daily video workouts, nutrition timing guide, and weekly check-ins. Includes beginner, intermediate, and advanced tiers with regressions for every exercise.
Not a menu. Not a grocery list. Three clear paths — pick the one that fits your ambition.
Every modality. One standard. World-class.
Sports recovery, deep tissue and remedial — in studio or house call across Sandton and surrounds. Same rates apply to house calls. 50% deposit required. Travel: R150 flat or AA rates, itemised on invoice.
1-on-1 personal training at Virgin Active Sandton CBD — or at your home/premises. Morning slots from 05:30. Progressive programming with body composition tracking every 4 weeks. House calls available across Sandton and surrounds.
Dedicated weekly check-ins, programme updates, WhatsApp support, and real accountability — regardless of your timezone or location.
No gym? No problem. Full progressive programmes for your home setup — dumbbells, bands, or zero equipment. Built around your space, your schedule.
Three body types. Three goals. Three environments. Every programme includes progressions for those getting stronger, regressions for beginners or injuries, and plain-language coaching notes — no jargon, no guesswork. Designed for ages 16 to 90.
New workouts uploaded weekly. Filtered by body type, goal, and difficulty. Follow along with Coach Tee — from your living room, garage, or gym floor.
Answer 8 questions about your body, goals, equipment, and schedule. Our AI — trained on Coach Tee's methodology — generates a full periodised programme, instantly. Available 24/7. No waiting. No guessing.
I've used trainers in three countries. The Lift Co. programme architecture is genuinely the most intelligent I've experienced. The AI quiz gave me exactly what I needed in minutes.
The house call massage after my half marathon was exactly what my body needed. Coach Tee's sports recovery work is unmatched. I've booked six sessions this month alone.
Bought the $19 plan sceptically. Three months in — 8kg down and I've renewed twice. For $19 the quality is actually insane. The explanations are simple and clear, no trainer speak.
First come, first served. Every session is 1-on-1 with Coach Tee.
Deep tissue, sports recovery, remedial — in studio or mobile across Sandton and surrounds.
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This is not a workout plan.
This is a performance methodology — built around how the human body actually responds to training, nutrition, recovery, and stress.
Built from the floor of the gym and the treatment table.
I've been on both sides of this. As a personal trainer and sport massage therapist, I've seen what good programming does to a body — and what bad programming does to it. I've had my hands on athletes from juniors to executives. I've felt what a tight psoas does to a deadlift. I know what chronic desk posture does to a shoulder press. This system was built from that understanding — not from a textbook, and not from social media trends.
Your body is already capable of extraordinary things. What it needs is a system that asks the right questions, applies the right stress, and gives it the space to adapt and grow.
— The Lift Co. Performance PhilosophyAesthetics are a by-product of performance. When you train to move better, lift heavier, and recover smarter — your body reshapes itself. We chase performance. The body follows.
As a soft tissue therapist, I'll tell you this clearly: the session doesn't end when you leave the gym. Fascia, sleep, hydration, tissue work — these are not extras. They are the training. If you skip recovery, you're training at 60%.
Motivation is emotional weather — it changes daily. Structure is the architecture that holds you in place when the feeling isn't there. This system gives you that architecture. You bring the effort.
Generic programs produce generic results. Your body type, your schedule, your stress levels, your movement patterns — all of it matters. This program is built to be adapted. The levels exist for a reason. Honour your level.
The body adapts to exactly what you ask of it. Ask more, consistently and intelligently — it gives you more. This is the single most validated principle in exercise science, and the most ignored in most programs.
You have a job, probably a family, a commute, stress, and a life that doesn't pause for your training. This system was built around that reality — not around a 4-hour training window. 60 minutes. Done right. Every time.
This is not about ego. The biggest mistake people make is starting at the wrong level — training too hard too soon, burning out, getting injured, quitting. Your level isn't a limitation. It's your launchpad.
Every kilogram you put on the bar, every session you complete — your body is in full adaptation mode. No one gains muscle faster than a novice. No one has more to gain from getting their nutrition right. Your only job right now is to show up, move well, and eat enough protein.
I'm going to be honest with you: most novices get hurt because they try to train like intermediates. Don't. Your connective tissue, tendons and ligaments take longer to adapt than your muscles. Train your technique before your ego.
You know the movements. You've been consistent enough to know you like this. Now is when most people make their second big mistake: randomising their training. They go harder and heavier without a plan and plateau within 6 months. You're going to avoid that entirely.
Your focus at this stage is building volume tolerance — your body's ability to handle and recover from more training. We do this through structured load management, not instinct.
You've put in the time. Your body is no longer a beginner's body — it requires more stimulus, more variation, and more intelligent recovery to grow. This is where most people plateau and blame genetics. The problem is almost never genetics. It's programming.
At your level, periodisation becomes non-negotiable. Random training doesn't produce results — structured loading does. Your nutrition also becomes a more precise lever. What you eat, when you eat it, and how much protein you're getting matter at a granular level now.
You've been here long enough to know the basics don't give you results. You've probably run a program, hit its ceiling, and had to think harder about what comes next. At this level, everything becomes more specialised. Training, nutrition, recovery, and even mindset are optimised as separate performance levers.
This program gives you the foundation. But I want to be direct: athletes at your level need the 8-Week System or Elite Coaching to get truly optimal. This Starter Pack is your calibration tool — use it to dial in your baseline, then escalate.
The PPL split is not trendy — it's validated. Muscle groups get 48–72 hours of recovery while still being trained twice per week. For body recomposition and muscle building, this is the gold standard. I've coached over 200 clients through variations of this split. It works at every level.
| Exercise | Sets | Reps | Rest | Coaching Note |
|---|---|---|---|---|
| Barbell Bench Press | 4 | 10–12 | 90s | Retract scapula before unracking. Elbows at 45°, not flared. Control the descent — 2 seconds down. |
| Incline Dumbbell Press | 3 | 12–15 | 75s | Upper chest and anterior delt. 30–45° incline only. Higher angle shifts to shoulder. Feel the stretch at the bottom. |
| Overhead Press (DB or BB) | 3 | 10–12 | 90s | No hyperextension. Brace your core as if getting punched. Full lockout at top — squeeze shoulders hard. |
| Cable Lateral Raise | 4 | 15–20 | 45s | Side delt isolator. Light weight, full control. Lead with your elbow, not your wrist. Slight forward lean. |
| Tricep Rope Pushdown | 3 | 15 | 60s | Spread the rope at the bottom. Full extension. Keep elbows locked at your sides — no swing. |
| Overhead Tricep Extension | 3 | 12 | 60s | Long head emphasis — most neglected part of the tricep. Elbows tight. Don't let them flare. |
| Exercise | Sets | Reps | Rest | Coaching Note |
|---|---|---|---|---|
| Deadlift / Romanian Deadlift | 4 | 6–8 | 2 min | RDL for hamstrings — feel the stretch. Conventional for full posterior chain. Neutral spine is non-negotiable. Don't round through the lower back. |
| Pull-ups / Lat Pulldown | 4 | 8–12 | 90s | Lat width starts here. Full dead hang at the bottom, chest to bar at the top. Depress your scapula before pulling. |
| Chest-Supported DB Row | 4 | 10–12 | 90s | Mid-back thickness. Chest support removes the temptation to use momentum. Full range. Squeeze hard at the top for 1 second. |
| Face Pulls (Cable or Band) | 3 | 20 | 45s | As a therapist, I put face pulls in every program. External rotation at the shoulder joint. Protects your rotator cuff. High rep, light weight. Never skip this. |
| Incline DB Curl | 3 | 12 | 60s | Full stretch of the bicep at the bottom. This position is painful if you're tight in the anterior shoulder — which means it's working. |
| Hammer Curl | 3 | 12 | 60s | Brachialis and brachioradialis. Neutral grip. Don't swing. These are the muscles that make your arms look thick from the side. |
| Exercise | Sets | Reps | Rest | Coaching Note |
|---|---|---|---|---|
| Barbell Back Squat | 4 | 8–10 | 2 min | Hip crease below knee, always. Bar on traps, not neck. Push the floor away — don't pull yourself up. Breathe and brace before every rep. |
| Romanian Deadlift | 3 | 10–12 | 90s | Bar tracks the body, soft knee bend, hinge — don't squat. Feel the hamstring stretch fully before driving back up. |
| Leg Press (High Foot) | 3 | 12–15 | 90s | Higher foot placement activates glutes significantly more. Don't lock out at the top — keep tension on the muscle. |
| Bulgarian Split Squat | 3 | 10 each | 90s | The exercise everyone hates because it works. Rear foot elevated, front foot far enough forward to keep your shin vertical. Single-leg strength closes power gaps. |
| Hip Thrust / Glute Bridge | 4 | 12–15 | 60s | The glute activator. Bar on hip crease, shoulders on bench, chin tucked, full hip extension at the top. 1-second pause and squeeze. This changes how you look from behind. |
| Standing Calf Raise | 4 | 20 | 45s | Full plantar flexion. Slow eccentric (3 seconds down). Most people bounce — don't. Calves respond to time under tension, not load. |
You now know your working weights from Week 1. Add 2.5–5kg to every movement where you completed all reps cleanly. Drop reps to 8–10. This is where you start building the strength that drives body recomposition.
This is the week people get greedy. They add too much weight too fast and their form breaks down. The rule is simple: if your technique degrades on the last rep, the weight is too heavy. Drop 10%. Your ego doesn't build muscle — mechanical tension does.
4–5 sets. 6–8 reps. 78–85% of 1RM. This week is designed to push your body past its comfortable threshold. It should feel hard. You should be tired by Friday. Eat more. Sleep more. The deload is coming.
From a soft tissue perspective, this is the week I'd want to have hands on you. Your fascia is under the most stress. Foam roll daily. Stretch after every session. If you feel joint pain — actual joint pain, not muscle soreness — back off immediately. Pain is a signal, not a challenge.
2–3 sets. 12–15 reps. 55–60% of 1RM. Same movements, same structure, significantly less load. Your central nervous system and connective tissue recover during deload — not during training. This is when the adaptations from weeks 1–3 consolidate.
I cannot tell you how many clients I've coached who've hit a wall and blamed their programming when the actual problem was they'd never taken a proper deload in 18 months. You are not going backwards. You are not losing gains. Supercompensation — the scientific term for what happens post-deload — means you come back stronger. Every serious athlete on the planet programs deload weeks. You should too.
I've watched people train for months with no results. When I look at their food, the problem is always either too little protein, too little total food, or the wrong food at the wrong time. Nutrition isn't a separate thing from training — it IS training. It's the part most people ignore. We're not going to ignore it.
Recomposition means losing fat and gaining muscle at the same time — eating at roughly maintenance calories with very high protein. It's slower than pure fat loss or pure bulking, but the result is a body that looks genuinely transformed. Best suited for Novice–Intermediate level trainees. Athletes need to be more strategic.
Rapid fat loss requires a caloric deficit — that's physics, not opinion. But the speed of loss matters enormously. Losing more than 1kg per week for sustained periods almost guarantees muscle loss. The target is 0.5–0.8kg per week maximum. Protein must stay high — higher than in a bulk — to preserve lean mass in a deficit. Don't crash diet. Precision diet.
A dirty bulk is lazy. "Eat everything" produces fat gain alongside muscle — and then you spend 12 weeks cutting what you shouldn't have gained. A lean bulk targets +200–300 kcal per day above maintenance, prioritises quality food, and is monitored weekly. Track your weight every Monday morning. If you're gaining more than 0.5–1kg per week, your surplus is too high.
Performance nutrition is carbohydrate-forward. Athletes need glycogen — it is the primary fuel for high-intensity training and sport. Underfuelling is the single biggest mistake athletes make. You cannot train explosively in a caloric deficit. Pre-training carbs are mandatory. Intra-training hydration is mandatory. Post-training protein + carbs within 30 minutes is mandatory.
This section comes from my work as a sport massage therapist, not a gym coach. What I've seen on the treatment table over years of working with athletes — from school-level players to executives — is that the body breaks down in predictable patterns when recovery is ignored. Here's what to do about it.
Your training creates the stimulus. Your recovery creates the result. Without it, you're just breaking down tissue with nowhere to go.
As a soft tissue therapist, I've felt the difference between a body that recovers well and one that doesn't. The differences are in the fascia, the muscle tone between sessions, the joint mobility — things that don't show up in a mirror but absolutely show up in your performance, your injury rate, and how long you stay in the game.
Growth hormone is primarily released during deep sleep. Muscle protein synthesis peaks in stage 3 and 4 sleep. Cortisol (your catabolic hormone) is managed by sleep quality. You cannot out-supplement poor sleep. You cannot out-train it either.
Fascia is the connective tissue that wraps everything — your muscles, organs, nervous system. When it gets tight, restricted, or dehydrated, movement quality drops, pain increases, and injury risk skyrockets. Soft tissue work is preventative physiotherapy that you can do at home.
Hot-cold contrast accelerates blood flow, flushes metabolic waste, and reduces systemic inflammation. You don't need a spa for this. A hot shower followed by 60 seconds of cold water is effective and accessible. The Wim Hof protocol is extreme — start with contrast showers.
Muscle tissue is approximately 75% water. A 2% drop in hydration reduces strength output by up to 10%. Most people are chronically mildly dehydrated and don't know it. Thirst is a late signal — by the time you're thirsty, you're already behind.
Rest doesn't mean sedentary. Blood flow on rest days accelerates recovery by flushing lactic acid and delivering nutrients to repairing tissues. Active recovery keeps the system primed without adding stress.
Cortisol is catabolic. Chronic stress means chronically elevated cortisol. In a cortisol-dominant state, your body holds fat (especially visceral), resists muscle growth, and performs below capacity. Training is a stressor. Life is a stressor. Managing total allostatic load is a performance variable.
Side-lying position, roller along the outer thigh from hip to knee. The IT band is the most common site of tightness in athletes who squat and run. You will feel this. Breathe through it — it means it needs it.
Roller perpendicular to your spine, arms crossed on chest. Drop back over the roller from T1–T12. This is critical for anyone who sits at a desk. A stiff thoracic spine limits shoulder press and squat depth. Open it up here, not under a barbell.
Face down, roller angled 45° into the hip crease. The psoas is the hidden performance limiter — it connects your lumbar spine to your femur. If it's tight, your hips don't fully extend, your lower back compensates, and your squats and sprints suffer.
Seated, roller under the back of one thigh. Use arms to lift your hips, applying full body weight. Cross one ankle over the other to intensify pressure on a single leg. Tight hamstrings are the #1 injury risk in lower body athletes.
Side-lying, arm above head, roller in the armpit-to-ribs zone. Lat tightness limits overhead range of motion and shoulder health. For anyone pushing and pulling heavy, this is maintenance work that prevents impingement and rotator cuff issues long-term.
Roller under the calf from ankle to back of knee. First with knee straight (gastrocnemius), then slightly bent (soleus). Calf tightness affects ankle dorsiflexion — which directly impacts squat depth, sprint mechanics, and jump landing patterns.
Most people stretch the way they were taught in school PE — a quick quad hold before they run. That is not stretching, it's performance theatre. These 6 stretches are selected because they address the specific restriction patterns I see most commonly as a therapist working with trained adults aged 16–65.
Kneeling lunge position. Rear knee on floor or a folded towel. Drive the hip forward, keep your torso upright — don't lean forward, that defeats the stretch. Feel it at the very front of the hip, deep into the groin. If you can't feel it, bring your rear knee further back.
Sit with front and rear leg at 90°. Lean forward over the front leg. This is one of the most impactful hip mobility stretches available and one of the least done. Hip internal rotation drives squat depth, athletic change of direction, and lower back health.
Foot on a raised surface, knee slightly bent, hinge at the hip — not the spine. Reach toward your foot. Feel it in the belly of the hamstring, not behind the knee. If you feel it more behind the knee, soften the knee more. Do not bounce. Static hold only.
Stand in a doorframe, forearm on the frame, step forward until you feel the anterior shoulder and chest stretching. Do this at three elbow heights: level with shoulder (mid pec), above head (lower pec fibers), below shoulder (upper pec). All three zones matter.
Foam roller perpendicular to your spine, at the mid-back. Arms crossed over chest or behind head. Drop back over the roller slowly. Move it segment by segment from your lower thoracic to your upper thoracic. Breathe in through the nose — the rib cage expands and deepens the stretch on exhalation.
Kneel and sit back on your heels, arms extended forward. This is not just a stretch — it is a nervous system reset. Practice box breathing here: inhale 4 counts, hold 4, exhale 4, hold 4. Use this after every intense session and before sleep. The parasympathetic activation is measurably recovery-accelerating.
McGill Bird-Dog (3×10 each side) + Dead Bug (3×8) + Hip Flexor stretch (daily). Do not continue deadlifting or squatting heavy until full pain-free range is restored. Back pain during training is a signal, not a warmup.
VMO activation drills (terminal knee extensions with band) + Step-downs + Hip strengthening. Anterior knee pain is almost never a knee problem — it's a hip weakness problem. Strengthen the glutes and hip abductors before returning to heavy loading.
Band pull-aparts (4×20) + Face pulls (4×20) + Y-T-W drill with light dumbbells (3×12 each). Immediately stop any overhead pressing or internal rotation movements that produce pain. Rotator cuff work is preventative AND corrective. Add it permanently to your training.
This checklist is not optional. It's the operating system for a high-performance day. The people who use it consistently are the people who get results. Print it. Screenshot it. Whatever you need — but use it.
Track every Monday morning. Same time. Same conditions (post-bathroom, pre-food). The data tells you what's working and what to adjust. Feelings lie. Numbers don't.
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Change |
|---|---|---|---|---|---|
| Bodyweight (kg) | ___ | ___ | ___ | ___ | ±___ |
| Waist circumference (cm) | ___ | ___ | ___ | ___ | ±___ |
| Chest circumference (cm) | ___ | ___ | ___ | ___ | ±___ |
| Arm circumference (cm) | ___ | ___ | ___ | ___ | ±___ |
| Hip circumference (cm) | ___ | ___ | ___ | ___ | ±___ |
| Body fat % (estimated) | ___ | ___ | ___ | ___ | ±___ |
| Energy level (1–10) | ___ | ___ | ___ | ___ | ___ |
| Sleep quality (1–10) | ___ | ___ | ___ | ___ | ___ |
| Stress level (1–10) | ___ | ___ | ___ | ___ | ___ |
| Training sessions hit / planned | _/_ | _/_ | _/_ | _/_ | ___ |
| Key Lift | W1 Wt | W1 Reps | W2 Wt | W2 Reps | W3 Wt | W3 Reps | W4 Wt |
|---|---|---|---|---|---|---|---|
| Bench Press | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
| Overhead Press | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
| Deadlift | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
| Squat | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
| Pull-up / Row | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
| Hip Thrust | ___ | ___ | ___ | ___ | ___ | ___ | ___ |
The Starter Pack is the beginning. It proves the system works for your body. It gives you the data, the foundation, and the momentum. What comes next is built on what this one teaches you about yourself.
Built for the executive, founder, professional, or driven individual who travels, has unpredictable schedules, sits at a desk, manages high stress, and wants elite physical output. 45-minute sessions. CEO morning protocol. Boardroom-to-gym performance system. Priced in USD for the international market. Available to anyone, anywhere.