Virtual programmes from $9 USD — train anywhere in the world  |  1-on-1 PT & Sports Massage · Sandton, JHB · +27 63 543 2439
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LIFT
Sandton, Johannesburg · Coaching the World

Train.
Recover.
Dominate.

Personal training, sports recovery, and virtual performance programmes — designed for every body, every goal, every timezone. Welcome to The Lift Co.

500+
Clients Coached
8+
Years Experience
$9
Entry Price USD
27
Programme Pathways
Find Your Path

TELL US WHO YOU ARE.
WE'LL BUILD YOUR PLAN.

Select your body type, goal, and where you train. Your personalised programme is waiting.

Body Type
Ectomorph — Lean, hard gainer
⚡ Mesomorph — Athletic build
Endomorph — Heavier, stores fat easily
Not sure — Let the AI decide
My Goal
Tone & Lean Out / Shred
Weight Loss & Body Recomp
Build Muscle / Bodybuilding
⚖️ Hybrid — Multiple Goals
Where I Train
️ Full Commercial Gym
Home / Garage (limited equipment)
Bodyweight Only — Anywhere
Virgin Active Sandton (with Coach Tee)

Mesomorph · Shred · Full Gym Programme

12-week progressive overload programme with daily video workouts, nutrition timing guide, and weekly check-ins. Includes beginner, intermediate, and advanced tiers with regressions for every exercise.

Pricing

CHOOSE YOUR
JOURNEY

Not a menu. Not a grocery list. Three clear paths — pick the one that fits your ambition.

The Starter
Perfect if you're new, testing the waters, or want virtual programmes to start immediately.
$19
one-time payment · instant download
  • Beginner's Body Blueprint eBook
  • 4-week eating & nutrition guide
  • Tailored 8-week programme (your body type + goal)
  • 7-day free Video Vault access
  • How-To exercise technique guide
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The complete system. Everything you need to transform in 90 days, with ongoing support.
$49
per month · cancel anytime
  • Everything in The Starter
  • Unlimited Video Vault access
  • AI programme generator (unlimited)
  • Monthly virtual coaching check-in with Coach Tee
  • Daily workout videos (all body types)
  • WhatsApp progress support
  • New programmes every 8 weeks
Start Full Access
The Lift Experience
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R899
per session · or build a package
  • 1-on-1 PT at Virgin Active Sandton
  • Sports / deep tissue massage (studio or house call)
  • Post-session nutrition debrief
  • Monthly tracking & body composition
  • Package discounts on 5+ sessions
  • Combine: PT + Massage + Online = custom quote
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Every modality. One standard. World-class.

STUDIO · HOUSE CALL
RECOVERY + MASSAGE
Sports & Deep Tissue Massage

Sports recovery, deep tissue and remedial — in studio or house call across Sandton and surrounds. Same rates apply to house calls. 50% deposit required. Travel: R150 flat or AA rates, itemised on invoice.

R350
30 MIN
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60 MIN
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90 MIN
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30min R595/mo · 60min R935/mo · 90min R1,445/mo
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1-on-1 personal training at Virgin Active Sandton CBD — or at your home/premises. Morning slots from 05:30. Progressive programming with body composition tracking every 4 weeks. House calls available across Sandton and surrounds.

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No gym? No problem. Full progressive programmes for your home setup — dumbbells, bands, or zero equipment. Built around your space, your schedule.

from $9 one-time
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Programme Architecture

27 UNIQUE
PATHWAYS

Three body types. Three goals. Three environments. Every programme includes progressions for those getting stronger, regressions for beginners or injuries, and plain-language coaching notes — no jargon, no guesswork. Designed for ages 16 to 90.

Every programme includes:
Layman explanations for every movement
Age-appropriate progressions (16–90)
Regression options for injury or mobility limits
Daily video demonstrations
Warm-up + main work + cool-down
ECTOMORPH
MESOMORPH
ENDOMORPH
Lean & Tone
Maintain leanness, build visible muscle definition
Gym · Home · Bodyweight
Lean & Tone
Preserve athletic physique while shredding
Gym · Home · Bodyweight
Lean & Tone
Targeted fat loss, toning, high rep conditioning
Gym · Home · Bodyweight
Transform
Weight gain + body recomp strategy for ecto
Gym · Home · Bodyweight
Transform
Body recomp — lose fat and gain muscle simultaneously
Gym · Home · Bodyweight
Transform
Sustainable fat loss, metabolic reset, energy up
Gym · Home · Bodyweight
Build
Mass building, strength focus, caloric surplus
Gym · Home · Bodyweight
Build
Hybrid conditioning — strength + athletic performance
Gym · Home · Bodyweight
Build
Functional strength, muscle building on any frame
Gym · Home · Bodyweight
Video Vault

YOUR DAILY
WORKOUT

New workouts uploaded weekly. Filtered by body type, goal, and difficulty. Follow along with Coach Tee — from your living room, garage, or gym floor.

01
Full Body Burn — Endomorph · Weight Loss
Gym · Beginner · Low impact option included
24 min
02
Upper Body Push — Ectomorph · Build
Home / Garage · Dumbbells or bands
32 min
03
HIIT Conditioning — Mesomorph · Shred
Bodyweight only · No equipment needed
18 min
04
Mobility & Recovery Flow — All body types
Anywhere · Ages 16–90 · Chair-accessible version
15 min
Unlock Full Vault →
Coach Tee — Barbell Clean, Virgin Active Sandton
Coach Tee · Virgin Active Sandton CBD
PUSH DAY — UPPER BODY HYPERTROPHY
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IN 60 SECONDS

Answer 8 questions about your body, goals, equipment, and schedule. Our AI — trained on Coach Tee's methodology — generates a full periodised programme, instantly. Available 24/7. No waiting. No guessing.

Gym Programmes
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THE LIFT CO. AI COACH Powered by Coach Tee's methodology
Welcome to The Lift Co. Let's build your programme. First — what's your main goal right now?
I want to lose fat and tone up. I'm an endomorph I think.
Good call identifying your body type — you're right, endomorphs respond best to a mix of strength + cardio conditioning. Do you train at a gym, at home, or bodyweight only?
I have a home gym — some dumbbells and a bench
Perfect setup. Last question: how many days a week can you commit to training? And any injuries or areas to avoid?
500+
Clients Globally
8 Yrs
In The Industry
27
Programme Pathways
4.9★
Average Rating
135+
Currencies Accepted
Client Results

REAL PEOPLE.
REAL RESULTS.

★★★★★

I've used trainers in three countries. The Lift Co. programme architecture is genuinely the most intelligent I've experienced. The AI quiz gave me exactly what I needed in minutes.

S
Sarah M.
London, UK
★★★★★

The house call massage after my half marathon was exactly what my body needed. Coach Tee's sports recovery work is unmatched. I've booked six sessions this month alone.

K
Kabelo T.
Johannesburg, SA
★★★★★

Bought the $19 plan sceptically. Three months in — 8kg down and I've renewed twice. For $19 the quality is actually insane. The explanations are simple and clear, no trainer speak.

M
Marcus O.
Lagos, Nigeria
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Sandton, JHB · Available Now
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THE LIFT CO. · STARTER PACK · TLC-SP-01-2025
LIFT
STARTER PACK — TIER 01 — 2025 EDITION

THE
LIFT
SYSTEM™

This is not a workout plan.
This is a performance methodology — built around how the human body actually responds to training, nutrition, recovery, and stress.
Built from the floor of the gym and the treatment table.

Body Recomposition Rapid Fat Loss Muscle Building Athletic Performance
Tier 01
Starter Pack
R149–R299
Tier 02
Lift System™ 8-Wk
R499–R899
Tier 03
Elite Coaching
R1 500–R3 000
Global
Exec Protocol
$27–$197 USD
theliftco.co.za · @tshiamo.lifts · @theliftco TLC-SP-01-2025
01
Section 01 — Our Philosophy

WE BUILD
ATHLETES.
NOT FOLLOWERS.

I've been on both sides of this. As a personal trainer and sport massage therapist, I've seen what good programming does to a body — and what bad programming does to it. I've had my hands on athletes from juniors to executives. I've felt what a tight psoas does to a deadlift. I know what chronic desk posture does to a shoulder press. This system was built from that understanding — not from a textbook, and not from social media trends.

Your body is already capable of extraordinary things. What it needs is a system that asks the right questions, applies the right stress, and gives it the space to adapt and grow.

— The Lift Co. Performance Philosophy
Performance First

Aesthetics are a by-product of performance. When you train to move better, lift heavier, and recover smarter — your body reshapes itself. We chase performance. The body follows.

Recovery Is Training

As a soft tissue therapist, I'll tell you this clearly: the session doesn't end when you leave the gym. Fascia, sleep, hydration, tissue work — these are not extras. They are the training. If you skip recovery, you're training at 60%.

Structure Over Motivation

Motivation is emotional weather — it changes daily. Structure is the architecture that holds you in place when the feeling isn't there. This system gives you that architecture. You bring the effort.

Specificity

Generic programs produce generic results. Your body type, your schedule, your stress levels, your movement patterns — all of it matters. This program is built to be adapted. The levels exist for a reason. Honour your level.

Progressive Overload

The body adapts to exactly what you ask of it. Ask more, consistently and intelligently — it gives you more. This is the single most validated principle in exercise science, and the most ignored in most programs.

Built for Real Life

You have a job, probably a family, a commute, stress, and a life that doesn't pause for your training. This system was built around that reality — not around a 4-hour training window. 60 minutes. Done right. Every time.

02
Section 02 — Know Where You Stand

FIND YOUR
LEVEL.
BE HONEST.

This is not about ego. The biggest mistake people make is starting at the wrong level — training too hard too soon, burning out, getting injured, quitting. Your level isn't a limitation. It's your launchpad.

You're a Novice. Own it — this is the most powerful place to be.

Every kilogram you put on the bar, every session you complete — your body is in full adaptation mode. No one gains muscle faster than a novice. No one has more to gain from getting their nutrition right. Your only job right now is to show up, move well, and eat enough protein.

I'm going to be honest with you: most novices get hurt because they try to train like intermediates. Don't. Your connective tissue, tendons and ligaments take longer to adapt than your muscles. Train your technique before your ego.

  • You are brand new or returning after a long break
  • You don't yet know your working weights
  • Basic movements (squat, hinge, press, pull) need attention
  • You get sore for 2–3 days after training
  • You can train 3x per week without burning out
  • Most of your gains in weeks 1–12 will be neurological
Your Training Parameters
Frequency3x / week
Session Length45–60 min
Primary GoalTechnique
Rep Range12–15 reps
Intensity60–70% 1RM
Rest60–90 sec
ProgressionWeekly

You're a Beginner. You've started. Now let's build the foundation properly.

You know the movements. You've been consistent enough to know you like this. Now is when most people make their second big mistake: randomising their training. They go harder and heavier without a plan and plateau within 6 months. You're going to avoid that entirely.

Your focus at this stage is building volume tolerance — your body's ability to handle and recover from more training. We do this through structured load management, not instinct.

  • You've been training 3–12 months with reasonable consistency
  • You know your approximate working weights on major lifts
  • You can complete a session without excessive fatigue
  • You have a good sense of what proper form looks like
  • Strength is improving but you're not yet tracking it formally
  • Recovery soreness is reducing — your body is adapting
Your Training Parameters
Frequency4x / week
Session Length60 min
Primary GoalVolume + Technique
Rep Range10–12 reps
Intensity68–75% 1RM
Rest90 sec
ProgressionWeekly

You're Intermediate. The gains are slower now — which means strategy matters more.

You've put in the time. Your body is no longer a beginner's body — it requires more stimulus, more variation, and more intelligent recovery to grow. This is where most people plateau and blame genetics. The problem is almost never genetics. It's programming.

At your level, periodisation becomes non-negotiable. Random training doesn't produce results — structured loading does. Your nutrition also becomes a more precise lever. What you eat, when you eat it, and how much protein you're getting matter at a granular level now.

  • 12 months to 3 years of consistent, structured training
  • You have established working weights on all major lifts
  • Your technique is solid — you train with intention
  • You've experienced your first real plateau
  • You understand recovery but don't always prioritise it
  • You're ready to train 4–5x per week
Your Training Parameters
Frequency4–5x / week
Session Length60–75 min
Primary GoalHypertrophy + Strength
Rep Range6–12 reps
Intensity72–82% 1RM
Rest90 sec–2 min
ProgressionBi-weekly

You're an Athlete. Standard programs don't cut it anymore — and you know it.

You've been here long enough to know the basics don't give you results. You've probably run a program, hit its ceiling, and had to think harder about what comes next. At this level, everything becomes more specialised. Training, nutrition, recovery, and even mindset are optimised as separate performance levers.

This program gives you the foundation. But I want to be direct: athletes at your level need the 8-Week System or Elite Coaching to get truly optimal. This Starter Pack is your calibration tool — use it to dial in your baseline, then escalate.

  • 3+ years of serious, structured training history
  • Strong technique across all major movement patterns
  • Familiar with periodisation and deload weeks
  • Performance and aesthetics are both managed goals
  • You understand your body's signals and respect them
  • You're ready to invest in your recovery as seriously as your training
Your Training Parameters
Frequency5–6x / week
Session Length60–90 min
Primary GoalPeak Performance
Rep Range3–12 (varied)
Intensity78–90% 1RM
Rest2–3 min
ProgressionPeriodised
Starting Point Assessment — Fill This In Before Week 1
Bodyweight_______ kg
Estimated Body Fat %_______ %
Primary Goal□ Recomp □ Fat Loss □ Muscle □ Performance
Training Level□ Novice □ Beginner □ Intermediate □ Athlete
Training Days Available□ 3 □ 4 □ 5 □ 6
Session Window□ AM □ PM □ Lunch
Current Squat (approx)_______ kg
Current Deadlift (approx)_______ kg
Current Bench Press (approx)_______ kg
Known injuries / limitations_____________________
03
Section 03 — Training Programs

4-WEEK
PUSH / PULL
/ LEGS

The PPL split is not trendy — it's validated. Muscle groups get 48–72 hours of recovery while still being trained twice per week. For body recomposition and muscle building, this is the gold standard. I've coached over 200 clients through variations of this split. It works at every level.

Mon
Push
Chest · Shoulders · Triceps
Tue
Pull
Back · Biceps · Rear Delts
Wed
Legs
Quads · Glutes · Hamstrings
Thu
Rest
Mobility / Walk
Fri
Push
Chest · Shoulders · Triceps
Sat
Pull
Back · Biceps · Rear Delts
Sun
Rest
Full Recovery
Week 1 — Accumulation
3–4 sets · 12–15 reps · 60–70% of 1RM. This week is about establishing your numbers and your movement. Don't go heavy. Feel every rep. Build the mind-muscle connection that makes weeks 2 and 3 effective.
Push Day
Chest · Shoulders · Triceps
ExerciseSetsRepsRestCoaching Note
Barbell Bench Press410–1290sRetract scapula before unracking. Elbows at 45°, not flared. Control the descent — 2 seconds down.
Incline Dumbbell Press312–1575sUpper chest and anterior delt. 30–45° incline only. Higher angle shifts to shoulder. Feel the stretch at the bottom.
Overhead Press (DB or BB)310–1290sNo hyperextension. Brace your core as if getting punched. Full lockout at top — squeeze shoulders hard.
Cable Lateral Raise415–2045sSide delt isolator. Light weight, full control. Lead with your elbow, not your wrist. Slight forward lean.
Tricep Rope Pushdown31560sSpread the rope at the bottom. Full extension. Keep elbows locked at your sides — no swing.
Overhead Tricep Extension31260sLong head emphasis — most neglected part of the tricep. Elbows tight. Don't let them flare.
Pull Day
Back · Biceps · Rear Delts
ExerciseSetsRepsRestCoaching Note
Deadlift / Romanian Deadlift46–82 minRDL for hamstrings — feel the stretch. Conventional for full posterior chain. Neutral spine is non-negotiable. Don't round through the lower back.
Pull-ups / Lat Pulldown48–1290sLat width starts here. Full dead hang at the bottom, chest to bar at the top. Depress your scapula before pulling.
Chest-Supported DB Row410–1290sMid-back thickness. Chest support removes the temptation to use momentum. Full range. Squeeze hard at the top for 1 second.
Face Pulls (Cable or Band)32045sAs a therapist, I put face pulls in every program. External rotation at the shoulder joint. Protects your rotator cuff. High rep, light weight. Never skip this.
Incline DB Curl31260sFull stretch of the bicep at the bottom. This position is painful if you're tight in the anterior shoulder — which means it's working.
Hammer Curl31260sBrachialis and brachioradialis. Neutral grip. Don't swing. These are the muscles that make your arms look thick from the side.
Legs Day
Quads · Glutes · Hamstrings
ExerciseSetsRepsRestCoaching Note
Barbell Back Squat48–102 minHip crease below knee, always. Bar on traps, not neck. Push the floor away — don't pull yourself up. Breathe and brace before every rep.
Romanian Deadlift310–1290sBar tracks the body, soft knee bend, hinge — don't squat. Feel the hamstring stretch fully before driving back up.
Leg Press (High Foot)312–1590sHigher foot placement activates glutes significantly more. Don't lock out at the top — keep tension on the muscle.
Bulgarian Split Squat310 each90sThe exercise everyone hates because it works. Rear foot elevated, front foot far enough forward to keep your shin vertical. Single-leg strength closes power gaps.
Hip Thrust / Glute Bridge412–1560sThe glute activator. Bar on hip crease, shoulders on bench, chin tucked, full hip extension at the top. 1-second pause and squeeze. This changes how you look from behind.
Standing Calf Raise42045sFull plantar flexion. Slow eccentric (3 seconds down). Most people bounce — don't. Calves respond to time under tension, not load.
Week 2 — Intensification
Same movements. More weight. More intent.

You now know your working weights from Week 1. Add 2.5–5kg to every movement where you completed all reps cleanly. Drop reps to 8–10. This is where you start building the strength that drives body recomposition.

4
Sets
8–10
Reps
72–78%
of 1RM
Week 2 Coach Note

This is the week people get greedy. They add too much weight too fast and their form breaks down. The rule is simple: if your technique degrades on the last rep, the weight is too heavy. Drop 10%. Your ego doesn't build muscle — mechanical tension does.

Week 3 — Overreach
Maximum stimulus. This is where adaptation happens.

4–5 sets. 6–8 reps. 78–85% of 1RM. This week is designed to push your body past its comfortable threshold. It should feel hard. You should be tired by Friday. Eat more. Sleep more. The deload is coming.

5
Sets
6–8
Reps
78–85%
of 1RM
Week 3 Coach Note

From a soft tissue perspective, this is the week I'd want to have hands on you. Your fascia is under the most stress. Foam roll daily. Stretch after every session. If you feel joint pain — actual joint pain, not muscle soreness — back off immediately. Pain is a signal, not a challenge.

Week 4 — Deload
The week that most people skip. Don't.

2–3 sets. 12–15 reps. 55–60% of 1RM. Same movements, same structure, significantly less load. Your central nervous system and connective tissue recover during deload — not during training. This is when the adaptations from weeks 1–3 consolidate.

2–3
Sets
12–15
Reps
55–60%
of 1RM
Deload Coach Note — Please Read This Carefully

I cannot tell you how many clients I've coached who've hit a wall and blamed their programming when the actual problem was they'd never taken a proper deload in 18 months. You are not going backwards. You are not losing gains. Supercompensation — the scientific term for what happens post-deload — means you come back stronger. Every serious athlete on the planet programs deload weeks. You should too.

04
Section 04 — Nutrition System

FUEL IS NOT
OPTIONAL.
IT'S THE PLAN.

I've watched people train for months with no results. When I look at their food, the problem is always either too little protein, too little total food, or the wrong food at the wrong time. Nutrition isn't a separate thing from training — it IS training. It's the part most people ignore. We're not going to ignore it.

Calories
TDEE
±50 kcal (maintenance)
Protein
2.2–2.4g
per kg bodyweight
Carbs
3–4g
per kg BW (cycled)
Fats
0.8–1g
per kg bodyweight
Water
3–4L
daily minimum
What Is Body Recomposition?

Recomposition means losing fat and gaining muscle at the same time — eating at roughly maintenance calories with very high protein. It's slower than pure fat loss or pure bulking, but the result is a body that looks genuinely transformed. Best suited for Novice–Intermediate level trainees. Athletes need to be more strategic.

06:00 — Pre-Workout Meal
Power Breakfast
Option A: 80g oats + 1 banana + 30g whey protein + black coffee. Option B: 3 whole eggs scrambled on 2 slices seeded bread + avocado. SA Option: Jungle Oats (not instant) + boiled eggs + rooibos tea.
Eat 60–90 min before training. Complex carbs + protein. No heavy fats — slows digestion.
~55g CARBS~35g PROTEIN~10g FAT
10:30 — Post-Workout Recovery
Recovery Window (Critical — 30–90 min post-session)
Option A: 200g chicken breast + 200g cooked white rice + broccoli. Option B: Greek yoghurt (200g) + banana + 1 tbsp honey. SA Option: Pilchards in tomato on brown rice with spinach. Don't be precious about food — be precise about nutrients.
This is the most important meal of the day for anyone training. Open window for muscle protein synthesis. Never skip it.
~60g CARBS~45g PROTEIN~6g FAT
13:00 — Lunch
Midday Fuel
Option A: Brown rice (150g cooked) + lean beef mince (150g) + avo + roasted veg. Option B: Whole wheat wrap + tuna + hummus + cucumber + cherry tomatoes. Budget SA Option: Lentil curry with brown rice and a boiled egg. Lentils are one of the best plant-based protein sources available and cost almost nothing.
~45g CARBS~38g PROTEIN~14g FAT
16:00 — Afternoon Snack
Bridge Meal
Option A: 30g almonds + apple or pear. Option B: Biltong (40g) — one of the best SA protein snacks available. Minimal processing, high protein, portable. Option C: Cottage cheese (200g) + rice crackers.
Keep it under 300 kcal. Purpose is to prevent late-afternoon energy crashes, not to fuel a session.
19:00 — Dinner
Rebuild & Recover
Option A: Hake / salmon (150g) + sweet potato (200g) + green salad with olive oil. Option B: Chicken thighs (2) roasted + basmati rice + roasted butternut. Option C: Beef stew with lentils + whole wheat pap — nutrient-dense, SA staple. Don't overlook traditional foods. Pap + chakalaka + chicken is a legitimately good performance meal.
~50g CARBS~42g PROTEIN~16g FAT
21:00 — Pre-Sleep
Overnight Protein
Option A: Full-cream Greek yoghurt (200g) + casein powder + small handful of walnuts. Option B: 3 boiled eggs + glass of warm milk. Casein protein digests slowly overnight — 7–9 hours of amino acid supply while your muscles repair. If you only eat 4 meals a day, this one shouldn't be one you skip.
~15g CARBS~28g PROTEIN~14g FAT
Limit During Recomposition Phase
Sugary cold drinksWhite bread + jamSaucy fast foodExcessive alcoholChips & crispsUltra-processed meatsFruit juice (hidden sugar)Fried takeaway (daily)
Deficit
–400 kcal
below TDEE daily
Protein
2.5–2.8g
per kg BW (elevated to preserve muscle)
Carbs
1.5–2.5g
per kg BW (timed around training)
Fats
0.6–0.9g
per kg bodyweight
Water
4–5L
daily — non-negotiable
The Truth About Fat Loss

Rapid fat loss requires a caloric deficit — that's physics, not opinion. But the speed of loss matters enormously. Losing more than 1kg per week for sustained periods almost guarantees muscle loss. The target is 0.5–0.8kg per week maximum. Protein must stay high — higher than in a bulk — to preserve lean mass in a deficit. Don't crash diet. Precision diet.

06:00 — Breakfast
High-Protein, Moderate-Carb Start
Option A: 4 egg whites + 1 whole egg scrambled + sliced tomato + black coffee. Option B: 150g low-fat Greek yoghurt + 50g berries + 1 tbsp ground flaxseed. SA Option: Boiled eggs (3) + half avo on 1 slice seed bread. No juice. No cereal. Protein first — always.
~20g CARBS~35g PROTEIN~12g FAT
10:30 — Post-Training
Protein Priority Recovery
Option A: Grilled chicken breast (180g) + cauliflower rice + leafy greens. Option B: Whey protein shake (40g) + banana. On fat loss, carbs are earned by training. Train hard, earn your carbs. Don't eat them if you skipped the session.
~30g CARBS~50g PROTEIN~5g FAT
13:00 — Lunch
Volume + Protein Meal
Strategy: Eat high volume food that fills you but doesn't spike your total calories. Vegetables are your best friend on fat loss — fibre, micronutrients, volume. Option A: Large salad (baby spinach, cucumber, red pepper, cherry tomato) + 150g tuna + olive oil dressing. Option B: Chicken soup with lots of vegetables + 1 slice seeded bread.
~25g CARBS~40g PROTEIN~12g FAT
19:00 — Dinner
Lean Protein + Vegetables
The fat loss dinner rule: Half your plate vegetables, quarter lean protein, quarter complex carb. Option A: Grilled hake + steamed broccoli + small sweet potato. Option B: Lean beef stir-fry with mixed veg + small portion brown rice. No bread. No sauces (hidden calories). Season with herbs, lemon, garlic — not creamy dressings.
~30g CARBS~40g PROTEIN~10g FAT
Surplus
+250 kcal
above TDEE (lean bulk)
Protein
2.0–2.2g
per kg bodyweight
Carbs
4–5g
per kg BW (primary fuel)
Fats
0.9–1.1g
per kg bodyweight
Water
3–4L
daily
Lean Bulk vs Dirty Bulk

A dirty bulk is lazy. "Eat everything" produces fat gain alongside muscle — and then you spend 12 weeks cutting what you shouldn't have gained. A lean bulk targets +200–300 kcal per day above maintenance, prioritises quality food, and is monitored weekly. Track your weight every Monday morning. If you're gaining more than 0.5–1kg per week, your surplus is too high.

06:00 — Pre-Training Breakfast
Maximum Fuel
Option A: 100g oats + 2 bananas + 40g whey protein + peanut butter (2 tbsp) + full-cream milk. Option B: 4 eggs scrambled + 3 slices seeded toast + avo + 200ml orange juice. SA Budget Option: Jungle Oats porridge (100g) with full-cream milk + 2 boiled eggs + banana. Higher carb, higher calorie, fuels a training session fully.
~80g CARBS~40g PROTEIN~18g FAT
13:00 — Lunch (Biggest Meal)
Volume + Protein + Carbs
Option A: 200g chicken thighs + 250g cooked basmati rice + roasted butternut + olive oil drizzle. Option B: Beef and vegetable stew + whole wheat pap (300g cooked) + chakalaka. Traditional SA foods are phenomenal muscle-building foods — pap is a complex carb, chakalaka provides micronutrients, and lean beef delivers complete protein and creatine.
~90g CARBS~55g PROTEIN~20g FAT
21:00 — Pre-Sleep
Overnight Anabolism
Option A: Full-cream Greek yoghurt (250g) + casein protein + banana + walnuts. Option B: Cottage cheese (200g) + 2 rice cakes + glass of milk. Muscle is built at night. Your body needs amino acids available during the 7–9 hour fast of sleep. Casein protein or cottage cheese releases amino acids slowly across the night. This is the meal that serious builders don't skip.
~30g CARBS~40g PROTEIN~16g FAT
Calories
TDEE +200
support output & recovery
Protein
1.8–2.2g
per kg bodyweight
Carbs
5–7g
per kg BW — performance fuel
Fats
0.8–1g
per kg BW — hormonal support
Electrolytes
Daily
sodium, potassium, magnesium
Athletic Performance Nutrition Principles

Performance nutrition is carbohydrate-forward. Athletes need glycogen — it is the primary fuel for high-intensity training and sport. Underfuelling is the single biggest mistake athletes make. You cannot train explosively in a caloric deficit. Pre-training carbs are mandatory. Intra-training hydration is mandatory. Post-training protein + carbs within 30 minutes is mandatory.

South African Performance Foods — Use What's Available

EAT LOCAL. PERFORM GLOBAL.

Protein Sources
Biltong (high protein, minimal processing)
Pilchards in tomato (omega-3 + protein)
Chicken thighs (cheaper than breast, more nutrients)
Eggs (free-range)
Lentils & chickpeas (plant-based)
Cottage cheese (budget casein)
Woolworths Select / Checkers Hyper bulk
Complex Carbs
White maize pap (pre-training carb)
Jungle Oats (not instant)
Sweet potato / butternut
Basmati rice
Seeded whole grain bread
Samp & beans (complete protein + carb)
Samp & beans = one of the best complete meals
Healthy Fats
Avocado (South Africa exports these for a reason)
Groundnut (peanut) butter — no sugar added
EVOO — Look & Feel / Woolworths
Almonds & cashews (bulk at Checkers)
Full-cream Greek yoghurt
Fatty fish (salmon, snoek)
Avo is an elite performance food. Eat it daily.
Recovery Foods
Full-cream chocolate milk (recovery drink, validated)
Greek yoghurt + honey
Bananas (potassium, pre/post workout)
Rooibos tea (antioxidant, caffeine-free)
Chakalaka (micronutrients, vegetable base)
Morogo / indigenous greens (underrated)
Rooibos is a legitimate recovery aid
05
Section 05 — Performance Recovery Lab

RECOVERY
IS THE WORK.

This section comes from my work as a sport massage therapist, not a gym coach. What I've seen on the treatment table over years of working with athletes — from school-level players to executives — is that the body breaks down in predictable patterns when recovery is ignored. Here's what to do about it.

Your training creates the stimulus. Your recovery creates the result. Without it, you're just breaking down tissue with nowhere to go.

As a soft tissue therapist, I've felt the difference between a body that recovers well and one that doesn't. The differences are in the fascia, the muscle tone between sessions, the joint mobility — things that don't show up in a mirror but absolutely show up in your performance, your injury rate, and how long you stay in the game.

Sleep Architecture
7–9 hours · Non-negotiable

Growth hormone is primarily released during deep sleep. Muscle protein synthesis peaks in stage 3 and 4 sleep. Cortisol (your catabolic hormone) is managed by sleep quality. You cannot out-supplement poor sleep. You cannot out-train it either.

  • Same sleep time every night (±30 min) — including weekends
  • No screens 30 min before bed — blue light suppresses melatonin
  • Room temperature: 16–19°C for optimal sleep quality
  • Casein protein before bed — slow amino acid release overnight
  • Magnesium glycinate (200–400mg) — promotes deep sleep and muscle relaxation
Soft Tissue Work
10–15 min · Post-session + morning

Fascia is the connective tissue that wraps everything — your muscles, organs, nervous system. When it gets tight, restricted, or dehydrated, movement quality drops, pain increases, and injury risk skyrockets. Soft tissue work is preventative physiotherapy that you can do at home.

  • Foam roll before you stretch — rolling releases the fascia, stretching lengthens the muscle
  • Target the IT band, quads, thoracic spine, hip flexors
  • Slow rolling — 30–45 seconds per area, pause on tender spots
  • Hydration before foam rolling — dehydrated fascia is less responsive
  • Consider monthly sport massage if budget allows — it's maintenance, not luxury
Contrast Therapy
Post hard session or game day

Hot-cold contrast accelerates blood flow, flushes metabolic waste, and reduces systemic inflammation. You don't need a spa for this. A hot shower followed by 60 seconds of cold water is effective and accessible. The Wim Hof protocol is extreme — start with contrast showers.

  • Hot shower 3–5 min → cold 60 sec → repeat 2–3 times
  • End on cold — vasoconstrictive effect supports recovery
  • Full cold immersion (10 min at <15°C) is the gold standard post high-intensity session
  • Don't use cold immediately post-resistance training — it blunts hypertrophy signalling. Wait 4–6 hours.
Hydration Protocol
Continuous — not just training days

Muscle tissue is approximately 75% water. A 2% drop in hydration reduces strength output by up to 10%. Most people are chronically mildly dehydrated and don't know it. Thirst is a late signal — by the time you're thirsty, you're already behind.

  • 500ml water within 10 minutes of waking
  • 500ml 60 min before training
  • Sip consistently during session — 150–200ml every 15–20 min
  • 500ml immediately post-session
  • Add electrolytes on hard training or game days (sodium, potassium, magnesium)
  • Urine should be pale yellow — dark urine = you're behind
Active Recovery Days
Thursday + Sunday (in the PPL template)

Rest doesn't mean sedentary. Blood flow on rest days accelerates recovery by flushing lactic acid and delivering nutrients to repairing tissues. Active recovery keeps the system primed without adding stress.

  • 20–30 min walk (outdoor preferred — sunlight + movement)
  • Yoga or mobility flow (YouTube: 20-min hip mobility)
  • Swimming or low-intensity cycling
  • Light stretching + breathing work — parasympathetic activation
  • No high-intensity activity on recovery days — the rule exists for a reason
Stress & Cortisol Management
Daily — overlooked by almost everyone

Cortisol is catabolic. Chronic stress means chronically elevated cortisol. In a cortisol-dominant state, your body holds fat (especially visceral), resists muscle growth, and performs below capacity. Training is a stressor. Life is a stressor. Managing total allostatic load is a performance variable.

  • Don't train at maximum intensity every session — periodisation exists for this
  • Breathwork (box breathing: 4-4-4-4) before a high-stress session
  • Journalling: 5 min before sleep reduces cortisol-spiking rumination
  • Social recovery — real conversations, time outdoors, not just content consumption
Foam Roller Protocol — Post-Training Evenings

ROLL BEFORE YOU STRETCH.

01
IT Band + Quads
30–45 sec each side · Pause on tight spots

Side-lying position, roller along the outer thigh from hip to knee. The IT band is the most common site of tightness in athletes who squat and run. You will feel this. Breathe through it — it means it needs it.

Therapist note: The IT band itself doesn't lengthen (it's a fascia, not a muscle). You're targeting the TFL and the lateral quad fibers. Slow pressure > aggressive rolling.
02
Thoracic Spine
60 sec · Segment by segment

Roller perpendicular to your spine, arms crossed on chest. Drop back over the roller from T1–T12. This is critical for anyone who sits at a desk. A stiff thoracic spine limits shoulder press and squat depth. Open it up here, not under a barbell.

Therapist note: Most people skip thoracic work entirely. Then wonder why their bench press hurts their shoulder. Fix the t-spine first.
03
Hip Flexors (Psoas)
45 sec each side · Slow + sustained

Face down, roller angled 45° into the hip crease. The psoas is the hidden performance limiter — it connects your lumbar spine to your femur. If it's tight, your hips don't fully extend, your lower back compensates, and your squats and sprints suffer.

Therapist note: Of all the soft tissue work I do on clients — executive or athlete — psoas release produces the most immediate change in how they move.
04
Hamstrings
30–45 sec each leg · Glute to knee

Seated, roller under the back of one thigh. Use arms to lift your hips, applying full body weight. Cross one ankle over the other to intensify pressure on a single leg. Tight hamstrings are the #1 injury risk in lower body athletes.

Therapist note: Roll during the eccentric phase of your week (post-leg day). Don't roll pre-heavy deadlifts — temporary loss of passive tension increases injury risk.
05
Lats + Mid-Back
30–45 sec each side

Side-lying, arm above head, roller in the armpit-to-ribs zone. Lat tightness limits overhead range of motion and shoulder health. For anyone pushing and pulling heavy, this is maintenance work that prevents impingement and rotator cuff issues long-term.

Therapist note: Lat restrictions show up as shoulder pain and limited overhead range — not back pain. Most people treat the symptom, not the source.
06
Calves + Achilles
30 sec each · Two positions

Roller under the calf from ankle to back of knee. First with knee straight (gastrocnemius), then slightly bent (soleus). Calf tightness affects ankle dorsiflexion — which directly impacts squat depth, sprint mechanics, and jump landing patterns.

Therapist note: Achilles tendinopathy is one of the most common overuse injuries I treat. Daily calf rolling costs nothing and prevents it.
06
Section 06 — Daily Stretch & Rehab Protocol

STRETCH
WITH INTENT.
NOT HABIT.

Most people stretch the way they were taught in school PE — a quick quad hold before they run. That is not stretching, it's performance theatre. These 6 stretches are selected because they address the specific restriction patterns I see most commonly as a therapist working with trained adults aged 16–65.

10 min
Daily Minimum
Static
Not Ballistic
After
Always Post-Exercise
Kneeling Hip Flexor
Psoas · TFL · Quad
30–45s each side × 2 sets

Kneeling lunge position. Rear knee on floor or a folded towel. Drive the hip forward, keep your torso upright — don't lean forward, that defeats the stretch. Feel it at the very front of the hip, deep into the groin. If you can't feel it, bring your rear knee further back.

Therapist note: The psoas is under chronic shortening load in anyone who sits for more than 6 hours a day. It also compresses the lumbar spine when tight. This stretch belongs in every session warm-down and every morning routine — no exceptions.
90/90 Hip Internal Rotation
Hip Capsule · Glute · Piriformis
60s each side × 2 sets

Sit with front and rear leg at 90°. Lean forward over the front leg. This is one of the most impactful hip mobility stretches available and one of the least done. Hip internal rotation drives squat depth, athletic change of direction, and lower back health.

Therapist note: Whenever I assess a client with lower back pain or anterior knee pain, restricted hip IR is almost always a contributing factor. Fix the hip — the knees and back often improve without directly treating them.
Standing Hamstring Stretch
Biceps Femoris · Semitendinosus · Calf
30–45s each side × 2 sets

Foot on a raised surface, knee slightly bent, hinge at the hip — not the spine. Reach toward your foot. Feel it in the belly of the hamstring, not behind the knee. If you feel it more behind the knee, soften the knee more. Do not bounce. Static hold only.

Therapist note: Tight hamstrings are the most common muscular restriction I see in South African men specifically — combination of long commutes, desk work, and training without stretching. They are the primary driver of the posterior pelvic tilt that kills squat and deadlift mechanics.
Doorframe Chest Stretch
Pectorals · Anterior Deltoid · Bicep
30s × 3 — varying elbow height

Stand in a doorframe, forearm on the frame, step forward until you feel the anterior shoulder and chest stretching. Do this at three elbow heights: level with shoulder (mid pec), above head (lower pec fibers), below shoulder (upper pec). All three zones matter.

Therapist note: Chronic anterior shoulder tightness is epidemic in people who train pushing movements without balancing pulling and stretching. It causes internal shoulder rotation, impingement and eventually rotator cuff pathology. You can prevent this for free with this stretch.
Thoracic Extension over Roller
T-Spine Extensors · Intercostals · Lats
60–90s across T1–T12

Foam roller perpendicular to your spine, at the mid-back. Arms crossed over chest or behind head. Drop back over the roller slowly. Move it segment by segment from your lower thoracic to your upper thoracic. Breathe in through the nose — the rib cage expands and deepens the stretch on exhalation.

Therapist note: This is the single most underused therapeutic technique for desk workers and pressing athletes. Opening the thoracic spine changes everything: breathing capacity, shoulder mobility, posture, overhead range of motion, and even digestion. Do it daily.
Child's Pose — Breathing Focus
Lumbar Spine · Hip Flexors · Lats · Nervous System
60–90s 4-4-4-4 box breathing

Kneel and sit back on your heels, arms extended forward. This is not just a stretch — it is a nervous system reset. Practice box breathing here: inhale 4 counts, hold 4, exhale 4, hold 4. Use this after every intense session and before sleep. The parasympathetic activation is measurably recovery-accelerating.

Therapist note: Every session I do on a client ends with 5 minutes of guided breathing in child's pose. The reduction in muscle tone post-breathing work is visible and palpable. This is not soft — it's physiology. The autonomic nervous system governs recovery. Activate the parasympathetic state deliberately.
Rehab Add-Ons (When You Need Them)
Lower Back Flare-Up Protocol

McGill Bird-Dog (3×10 each side) + Dead Bug (3×8) + Hip Flexor stretch (daily). Do not continue deadlifting or squatting heavy until full pain-free range is restored. Back pain during training is a signal, not a warmup.

Knee Pain (Anterior) Protocol

VMO activation drills (terminal knee extensions with band) + Step-downs + Hip strengthening. Anterior knee pain is almost never a knee problem — it's a hip weakness problem. Strengthen the glutes and hip abductors before returning to heavy loading.

Shoulder Impingement Protocol

Band pull-aparts (4×20) + Face pulls (4×20) + Y-T-W drill with light dumbbells (3×12 each). Immediately stop any overhead pressing or internal rotation movements that produce pain. Rotator cuff work is preventative AND corrective. Add it permanently to your training.

07
Section 07 — Daily Execution System

THE DAY
IS BUILT
BEFORE IT STARTS.

This checklist is not optional. It's the operating system for a high-performance day. The people who use it consistently are the people who get results. Print it. Screenshot it. Whatever you need — but use it.

05:30 – 09:00
Morning Protocol
Wake within 30 min of alarm — no negotiation, no snooze
500ml water within 10 minutes of waking
10-min morning stretch or foam roll
Pre-workout meal consumed (if training AM)
Review today's session — know your target weights
Set one performance intention for the day
Training Session
Session Protocol
Log previous session weights before starting
General warm-up 5 min (cardio machine or jog)
Specific warm-up — movement prep (2 light sets per main lift)
All prescribed sets and reps completed — no skipping
Log all weights in real-time — not from memory
10-min cool-down + targeted stretching for session focus
All Day
Nutrition Protocol
Daily protein target hit (check via app or mental tally)
All meals planned before the day starts
3L+ water consumed throughout the day
Post-workout meal within 90 min of training
No unplanned ultra-processed food (if on recomp/cut)
Pre-sleep protein consumed
21:00 – 22:30
Evening Wind-Down
Log session performance and rate it (1–10)
5 min child's pose breathing protocol
No screens 30 min before sleep
Casein / Greek yoghurt consumed
Sleep target: same time every night (±30 min)
One thing I will do better tomorrow: ____________
08
Section 08 — 4-Week Progress Tracker

WHAT GETS
TRACKED
GETS BUILT.

Track every Monday morning. Same time. Same conditions (post-bathroom, pre-food). The data tells you what's working and what to adjust. Feelings lie. Numbers don't.

MetricWeek 1Week 2Week 3Week 4Change
Bodyweight (kg)____________±___
Waist circumference (cm)____________±___
Chest circumference (cm)____________±___
Arm circumference (cm)____________±___
Hip circumference (cm)____________±___
Body fat % (estimated)____________±___
Energy level (1–10)_______________
Sleep quality (1–10)_______________
Stress level (1–10)_______________
Training sessions hit / planned_/__/__/__/____
Key LiftW1 WtW1 RepsW2 WtW2 RepsW3 WtW3 RepsW4 Wt
Bench Press_____________________
Overhead Press_____________________
Deadlift_____________________
Squat_____________________
Pull-up / Row_____________________
Hip Thrust_____________________
Week 1 Notes
Week 2 Notes
Week 3 Notes
Week 4 Notes
09
Section 09 — The Full Ecosystem

YOU'VE
STARTED.
NOW SCALE.

The Starter Pack is the beginning. It proves the system works for your body. It gives you the data, the foundation, and the momentum. What comes next is built on what this one teaches you about yourself.

01
TIER 01 — COMPLETE
The Lift Starter Pack
R149–R299
  • 4-Week Push/Pull/Legs Program
  • 4 Goal Tracks (Recomp / Fat Loss / Muscle / Performance)
  • Level-Based Training (Novice → Athlete)
  • Deep Nutrition System — SA-specific food choices
  • Performance Recovery Lab + Foam Rolling Protocol
  • Stretch & Rehab Protocol (6 stretches + 3 injury protocols)
  • 4-Week Progress Tracker
02
TIER 02 — UPGRADE
The Lift System™ 8-Week
R499–R899
  • Full 8-week hypertrophy + athletic performance split
  • Advanced periodisation with RPE-based loading
  • Complete progressive overload tracker (Excel + printable)
  • Nutrition system with precise macro protocols
  • Video exercise library (faceless coaching demonstrations)
  • Sport massage self-treatment guide
  • Advanced mindset & discipline framework
  • Full body composition analysis system
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03
TIER 03 — ELITE
Lift Elite Coaching
R1 500–R3 000
  • 100% custom program built around your lifestyle, goals and body
  • WhatsApp direct access — I'm in your corner, daily
  • Weekly progress check-in and program adjustments
  • Personalised nutrition strategy (macros, timing, SA-specific)
  • Lifestyle, mindset and discipline coaching
  • Sport massage assessment included (monthly, in-person JHB)
  • Priority response — 24hr turnaround, always
  • Referral to physio/biokineticist network if needed
DM 'READY' on IG to Apply
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